The new cooperation arrangement between whttp://ww.basf.com/?utm_source=COA&utm_medium=ContentMarketing&utm_campaign=COA Coatings division and PSA Peugeot Citroën in Italy was launched in early 2016. First bodyshops of the carmaker were already changed over to BASF paint brands. Over the next four years, more than 250 will follow.

ugeot Citroën’s Bodyshops to Change Over to BASF’s Refinish Products

As a paint specialist with over 100 years of experience, BASF is a reliable partner of the automotive industry for both OEM production and the after-sales market.

“Our customers benefit from our long-term experience in the paint business and the ongoing exchange between our automotive OEM coatings and refinish products experts,” said Oliver Birk, head of Key Account Management EMEA. “Thanks to this knowledge transfer and the global networking by our Key Account Managers, we are well-acquainted with both the market and with the carmakers’ requirements and can ideally customize our portfolio accordingly.”

BASF offers its customer a comprehensive portfolio of individual solutions and services for automotive refinishing as well as a distribution structure adapted to PSA’s needs that extends far beyond the mere use of paint. BASF’s range of products and services convinced PSA Peugeot Citroën to optimize its bodyshop network in Italy in cooperation with BASF and change over to the paint manufacturer’s products.

“The key factors for our decision were BASF’s high-quality product range along with its training and consultancy services, which are ideal for our use in our bodyshop network,” explained Michele D’Ercole, head of sales for PSA Aftersales Parts and Services. The cooperation offers PSA bodyshops options for analyzing and optimizing bodyshop work flows, as well as consultancy services and technical and commercial training courses for technicians and bodyshop managers. Spray painters receive in-depth training on handling the new material at BASF’s own training centers as well as at the bodyshops.

With its close cooperation with PSA, BASF is expanding its position as a reliable partner for high-quality refinishing and for comprehensive training and consultancy programs, at the same time strengthening its distribution channels in Italy.